7-Eleven joins recycling initiative

Simply Cups and partner 7-Eleven currently running two Australian-first recycling initiatives. Australians can now recycle their plastic straws along with all takeaway coffee and Slurpee cups at dedicated cup collection bins in over 200 7-Eleven stores across New South Wales, Victoria, Queensland and Western Australia.

7ELEVEN-8 The recycling initiative aims to rescue takeaway cups from landfill. Since Simply Cups launched the program, 1.48 million cups have been collected and are being turned into car park bumpers, hospital trays and other products.

The end goal is to change the way the community thinks about recycling while making a positive impact. All Australians are encouraged to recycle any brand of takeaway coffee cups or straws at the dedicated recycling bins at 7-Eleven stores.

The world’s first reusable coffee cup made from coffee cups

Cementing the company’s commitment to environmentally focused initiatives, 7-Eleven has also launched the new rCUP (rrp$15.00) – the world’s first reusable coffee cup that is made from takeaway coffee cups. The rCUP is made from six recycled takeaway coffee cups, collected from the Simply Cups UK program. It is 100% leak proof and fully insulated ensuring that hot drinks stay warm for longer.

To find your nearest 7-Eleven recycling station go to 7eleven.com.au/cuprescue.

SHARE THIS ARTICLE

FURTHER READING

MST Marquee – The impact of migration on retail

Retail businesses setting budgets and forecasting are understandably finding it difficult to navigate the uncertain economic conditions. Our research can help educate retailers about industry profitability benchmarks, wage growth and inventory levels, so that businesses can better prepare for the future.

Now more than ever

If business, and retail especially, must reflect the zeitgeist in order to remain relevant, then in this unique inflection point in history, the rights of Indigenous people must be incorporated

Retail Voice CEO Message: 8 May 2024

Achieving a unified voice for retail has been a compelling focus for our industry for many years. It is in the spirit of this endeavour that we are delighted to

Retail Voice CEO Message: 1 May 2024

Yesterday, the Australian Bureau of Statistics released retail trade data for March, with a modest increase of just 0.8% compared to the same month last year, despite being bolstered by