7-Eleven joins recycling initiative

Simply Cups and partner 7-Eleven currently running two Australian-first recycling initiatives. Australians can now recycle their plastic straws along with all takeaway coffee and Slurpee cups at dedicated cup collection bins in over 200 7-Eleven stores across New South Wales, Victoria, Queensland and Western Australia.

7ELEVEN-8 The recycling initiative aims to rescue takeaway cups from landfill. Since Simply Cups launched the program, 1.48 million cups have been collected and are being turned into car park bumpers, hospital trays and other products.

 The end goal is to change the way the community thinks about recycling while making a positive impact. All Australians are encouraged to recycle any brand of takeaway coffee cups or straws at the dedicated recycling bins at 7-Eleven stores.

The world’s first reusable coffee cup made from coffee cups

Cementing the company’s commitment to environmentally focused initiatives, 7-Eleven has also launched the new rCUP (rrp$15.00) – the world’s first reusable coffee cup that is made from takeaway coffee cups. The rCUP is made from six recycled takeaway coffee cups, collected from the Simply Cups UK program. It is 100% leak proof and fully insulated ensuring that hot drinks stay warm for longer.

To find your nearest 7-Eleven recycling station go to 7eleven.com.au/cuprescue.

SHARE THIS ARTICLE

FURTHER READING

Retail Voice CEO Message: 15 March 2023

Retail crime continues to be a concern with many businesses recording an increase in shoplifting. 
 
In the latest Bureau of Crime Statistics and Research data coming out of New South Wales, retail theft increased 23.7% year-on-year.  

Retailers have an important role to play in closing the gap

Today is National Closing the Gap Day, a day of action to pledge support for achieving indigenous health equality by 2030. As part of the ARA’s reconciliation journey, we have made a commitment to use our reach to raise awareness with our members about days of significance for First Nations communities, like Closing the Gap Day.

Retail Voice CEO Message: 1 March 2023

This week we’re excited to launch the 2023 ARA Retail Insights Report – our annual overview of the retail outlook. The way the retail sector is perceived, and its public profile is essential to our long-term success.