As we commence 2025, addressing burnout in the Australian retail industry remains a critical priority for both small and large businesses. Retail workers often face unique physical and psychosocial risks that, if unmanaged, can lead to significant burnout. By taking proactive measures, employers can foster healthier workplaces and reduce turnover, absenteeism, and associated costs.
The Physical Risks
Retail work is inherently demanding. Prolonged standing, repetitive manual tasks, heavy lifting, and inadequate rest breaks are just some of the physical risks that retail workers face. According to Safe Work Australia, musculoskeletal disorders (MSDs) are among the leading causes of workplace injuries in the retail sector. Poor ergonomics and high workloads exacerbate these risks, often leaving workers fatigued and physically drained.
Small businesses may lack resources to implement advanced ergonomic solutions, while large organisations often contend with the scale of implementing consistent standards across multiple locations.
The Psychosocial Risks
Burnout does not stem from physical strain alone. Psychosocial risks, including job insecurity, customer aggression and violence, workplace bullying, poor management practices, and excessive demands, significantly impact mental health in the retail sector. The introduction of Safe Work Australia’s Model WHS Regulations (2022) highlights psychosocial hazards as a priority area, emphasising the importance of managing risks related to stress and mental well-being.
Large businesses often experience challenges related to impersonal management and lack of engagement with frontline staff. Small businesses, on the other hand, may struggle with resource constraints, leaving employees to shoulder multiple roles without adequate support. Both scenarios contribute to a sense of being undervalued or overwhelmed, hallmarks of burnout.
Proactive Measures for 2025
With a new year comes an opportunity to implement changes that prioritise worker health and well-being. Here are key strategies for small and large retail businesses:
- Conduct Risk Assessments
Regularly assess both physical and psychosocial hazards using guidelines provided by Safe Work Australia. Focus on identifying areas where workloads, environments, or management practices contribute to risk. - Promote Ergonomic Work Practices
Provide ergonomic tools and training for safe manual handling. Simple adjustments, such as anti-fatigue mats, height-adjustable counters, and properly designed storage systems, can reduce physical strain. - Enhance Communication and Support
Foster open communication between employees and management. Encourage feedback through regular check-ins or anonymous surveys. Large businesses should implement clear escalation paths for grievances, while small businesses can focus on building trust and inclusivity. - Invest in Mental Health Resources
Introduce Employee Assistance Programs (EAPs), mental health first aiders, and flexible scheduling. Small businesses can utilise free or low-cost resources provided by organisations like Beyond Blue or Heads Up. - Prioritise Adequate Rest Breaks
Adhere to legal requirements for rest and meal breaks under workplace laws. Monitor rosters to avoid excessive overtime or back-to-back shifts. - Training and Education
Equip managers with skills to recognise burnout and address psychosocial risks. Safe Work Australia’s Code of Practice: Managing Psychosocial Hazards provides practical guidance for businesses of all sizes.
Looking Ahead
By proactively addressing burnout through better workplace practices and compliance with WHS obligations, the retail industry can pave the way for a healthier, more engaged workforce in 2025. A balanced approach to physical and psychosocial risks not only ensures compliance but also enhances productivity and employee satisfaction, which is a win for businesses, big or small.
Guidance Material
These resources offer practical guidance for navigating workplace behaviour throughout the festive season.
- Safe Work Australia – Managing psychosocial hazards at work
- Safe Work Australia – Hazardous manual tasks
- Safe Work Australia – Work health and safety consultation, cooperation and coordination
Disclaimer
The material within this update is provided for general information and educational purposes in summary form on topics that are current when it is first published. The content does not constitute legal advice or recommendations and should not be relied upon as such.