Co-founder of retail success story Shoes of Prey to keynote at ARA Awards

The Australian Retailers Association (ARA) is pleased to announce that Jodie Fox, Chief Creative Officer and co-founder of multichannel retail sensation Shoes of Prey will be delivering the keynote address at the 2015 eftpos ARA Australian Retail Awards Breakfast.

ARA Executive Director Russell Zimmerman said it will be a pleasure to see Jodie share her words of wisdom in front of over 500 retailers at the ARA Awards Breakfast on 2 July in Melbourne.

“We are ecstatic to have Jodie Fox present at this year’s event. With titles such as National Telstra Businesswoman of the Year under her belt, as well as regular appearances in SmartCompany’s ‘Hot 30 Under 30’ list, Jodie has a wealth of knowledge to share with her retail peers. We’re confident all attendees will leave the Awards Breakfast feeling motivated to put some of Jodie’s business strategies into practise.

“The Shoes of Prey concept is a perfect example of how Australian retailers have innovated and adapted to today’s environment. Launched in 2009, Shoes of Prey was the first company to offer women the opportunity to design their own shoes online. Fast forward to today, the company boasts five offices globally with stores in both Australia and the United States.

“Shoes of Prey broke even within two months of its launch and hit multi-million dollar revenues within two years – a truly inspiring retail story that needs to be shared,” Mr Zimmerman said.

Jodie Fox said it was an honour to be invited to give the keynote address at the 2015 ARA Awards Breakfast and celebrate the achievements of Australian retailers.

“The Australian retail industry is at a tipping point whereby the elements we’ve long wished for are all becoming available to us. It’s never an easy road to build a successful business – and there are plenty of failures along the way. But I’m optimistic about what we as a nation of retailers can achieve,” Ms Fox said.

The 2015 ARA Awards are open now – visit to enter. Tickets will be available online soon – to reserve your tickets now email

ARA Retail Awards –  key information and dates:
2015 eftpos ARA Australian Retail Awards
Entries now open and due by Friday 8 May 2015
(Winners will be announced at the ARA Awards Breakfast in Melbourne on 2 July 2015)
Visit to view eligibility criteria and select from twelve award categories
MORE INFORMATION: Phone 1300 368 041 or email

ARA Award categories:
eftpos Australian Retailer of the Year, BDO Australian Retail Employer of the Year, The Realise GroupAustralian Independent Retailer of the Year, Pronto Software Australian Retail Innovator of the Year,Expr3ss! Staff Selection Software Australian Retail Graduate of the Year, NORA Australian Multichannel Retailer of the Year, FCB Australian Retail HR Rising Star of the Year, Rest Industry Super Individual Retailer of the Year, Roy Morgan Customer Satisfaction Retailer of the Year, Shop for Shops Australian Retail Store Fit-out of the Year and MasterCard Australian Retail Payments Leader of the Year.



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