It is the industry’s first ‘packaged’ geofencing solution that includes the benefits of location-based mobile marketing with the ability to track true conversions to see measurable ROI (return-on-investment).
This location-based mobile technology enables a business to define a specific, geographic area for displaying its ads on mobile applications, and then target customers in close proximity to their business which can lead to an increase of in-store visitors. It also puts a company in front of consumers where they are spending the majority of their time – on their smartphones.
This solution also uniquely enables conversion zones that track offline store visits or physical consumer behaviour from mobile ads. This allows businesses to attribute walk-in customers and purchases directly to a ReachDisplay GeoFence campaign. It can track impressions, clicks, calls, and online form fills from ads, so that businesses can see all their leads and results from advertising in one place.
Mobile devices are the most common way for a consumer to shop, browse or research a product or service online and Australia has one of the highest smartphone usages in the world at more than 80%.
For more information on ReachDisplay Geofence click here.