Australian Retailers Association

ReachLocal, a leader in powering online marketing for local businesses, has recently launched “ReachDisplay GeoFence”, a location-based mobile advertising solution that harnesses the power of geofencing technology, making it more accessible, affordable and quantifiable for businesses of all sizes.

It is the industry’s first ‘packaged’ geofencing solution that includes the benefits of location-based mobile marketing with the ability to track true conversions to see measurable ROI (return-on-investment).

This location-based mobile technology enables a business to define a specific, geographic area for displaying its ads on mobile applications, and then target customers in close proximity to their business which can lead to an increase of in-store visitors. It also puts a company in front of consumers where they are spending the majority of their time – on their smartphones.

ReachDisplay GeoFence uses advanced location-based targeting technology to enable a business to pinpoint and target customers where and when products and services are relevant to them. This can be in close proximity to their store, showroom or business, however also at a complementary store or at a promotional event. Once a business sets up the ‘geofences’ for its campaign, consumers are targeted based on the GPS signals of their smartphone.

This solution also uniquely enables conversion zones that track offline store visits or physical consumer behaviour from mobile ads. This allows businesses to attribute walk-in customers and purchases directly to a ReachDisplay GeoFence campaign. It can track impressions, clicks, calls, and online form fills from ads, so that businesses can see all their leads and results from advertising in one place.

Australian consumer shopping behaviours continue to evolve rapidly, with growth in online and cross-channel shopping preferences and the prolific use of mobile devices in Australia. With the pending entry of Amazon into the Australian marketplace, it makes it all the more important that local businesses play to their strengths and use the latest technology to attract customers.

Mobile devices are the most common way for a consumer to shop, browse or research a product or service online and Australia has one of the highest smartphone usages in the world at more than 80%.

For more information on ReachDisplay Geofence click here.