January may be a great time to take stock of your personal life with the year ahead, but it’s also the perfect time to implement small changes and detox your work life, by reviewing your business plan. Where do you want your business to go and more importantly, how are you going to get there?
It’s easy for a business to become sluggish and ungainly, for websites to begin looking outdated, processes to be worn out, messaging to be antiquated and for you to lose sight of where things can and should be improved.
Sophie Jillings, has worked with some of Australia’s biggest retailers to help them gain insight into how they can improve their business, reputation, sales and ultimately to become more nimble and agile. Here are her five simple steps of how retailers can detox their business and set it on the road to success in 2018.
Step 1: Set a date
Step 2: Back to basics
Start with how your business is viewed, not only by your customers, but also by your employees. Does your logo or website need updating, and does it have all the relevant information? Does your business have a set of core values or messaging that spans the entire of your business with information on how your employees should behave and also how the public views you? If not, it’s time to get thinking about what makes your business tick and make sure everyone knows what you stand for.
Step 3: Learn and develop
Step 4: Make the change
Once you have established what data you wish to utilise, drawin up your company’s values and have created a shiny new ‘face’ to the business, it’s time to put your detox plan into action. Don’t try and run before you can walk, your newly developed business strategies can be implemented gradually, a few at a time, to give you and your company time to get it right. Get the whole team on board, share your findings, and get them to share in your vision for the company’s future. With your business detox behind you, you can look forward to a successful 2018.
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[1] TruRating Data