Australian Retailers Association

Lockdown: One Year On: A report by eBay Australia

Mon 17 May 2021

Retail

COVID-19 hit. Lockdowns became an ongoing reality. The world shifted and so did the way people shopped. With 12-million unique visitors every month, eBay was able to monitor the changing needs of the nation through the goods they were purchasing.

eBay’s ARA-member report takes a look back at the year that’s been since we entered lockdown and how the trends of the pandemic have changed the future of online retail.

In the report, eBay deep-dives in the date behind:

The shift in online consumer demographics during recent lockdowns and beyond
Australian buying behaviour and some of the top pandemic shopping trends
Event-based culture trends and how they caused a spike in product sales
The future of online shopping and what our ‘new normal’ looks like

Here is a preview of the data shared in the report

Online shopping during lockdown, by generation:

Generation Z (18-24) took out first place, with a +57% volume of shopping done online, +47% increase on pre-pandemic levels
Millennials (25-39) came in second, +49% volume of shopping done online, +39% on pre-pandemic levels
Generation X (40-59) saw +39% volume of shopping done online, +43% on pre-pandemic levels
Baby boomers (60+) experienced +25% volume of shopping done online, a whopping +69% on pre-pandemic levels, the largest growth for a generational group

The future of online shopping

There are reasons for retail to be optimistic about the year ahead as vaccination programs get underway and consumer confidence increases.

In a recent survey¹ , 78% of respondents said they will feel more comfortable returning to shopping centres once the COVID-19 vaccine is rolled out, though 83% said they will continue to shop online as much as they are now. Australians expect to do 40% of their shopping online within two or three years. This would be on par with the levels seen during COVID-19 lockdown periods (41%).

The new normal

As we lap the start of the pandemic eBay continues to see strong performance and elevated spending across many categories – in particular gaming, kitchen and dining, and sporting goods.

In the new normal, these categories continue to grow year-on-year: