Naturally Good: Showcasing Australia’s Natural and Organic Leaders

With just two weeks to go until Naturally Good 2023, industry leaders and innovators are preparing to showcase the latest innovative products that are natural, organic or “better for you” – all ready for retail ranging across Australia.  

From the Start-Up Zone 

The dedicated start up zone, allows launch brands to get in front of retailer buyers, a critical step in their retail journey. This year 45 new brands will feature at Naturally Good for the first time.  

 Shane Connolly from SunJuse is one of these new exhibitors. SunJuse is a fitting example of the innovation and passion that goes into bringing an exciting new product to life. Shane created SunJuse Energy Drinks when he could not find a convenient product “he would be happy to give to his children or offer to friends”. Seeking a product without artificial flavours, a lower caffeine profile, and something that tasted great, he was looking for something he could not find on Australian shelves, so he and his partner made one themselves.  

Batch crafted with Australia’s finest sun-ripened fruit, SunJuse promises the taste of the rich, fruity goodness of a daily serving of antioxidants and Vitamin C, grounded with earthy energizing tea and coffee extracts.  

A lot of trial and error came with finding the perfect flavour combinations and with countless batches tried, the result is a product that he is not only proud of but tastes great. The final prototypes contain 40% fruit and green coffee beans, matcha, and acai, which combine to produce a sophisticated option within the energy drink category.    

SunJuse is looking for ranging at Naturally Good and are also finalists in two of the Naturally Good award categories, best new drink, and best Australian manufactured product. Award winners will be announced in Sydney on Monday 5th June.  

 Exhibitors from across Australia           

Direct from the farms of Western Australia to Naturally Good comes Dirty Clean Food who are supplying one of the world’s best oat milks. The team from WA is collaborating with farmers who embrace regenerative agricultural practices, resulting in a product that is better tasting, better for the planet, and better for consumers.  

This year at Naturally Good, Dirty Clean Food are exhibiting and sponsoring the Central Hub, where attendees and retail buyers can come and try barista-made coffee right in the heart of the exhibition floor.  

 There is a strong drive from consumers to seek out products that also address climate change, so this is a great example of a product that delivers on taste, is non-dairy, and is helping to make a difference to the environment through sustainable practices. 

This is a perfect snapshot of the calibre of exhibitors that will be at Naturally Good this year.

To check out the full exhibitor list, click here.  

International Products and Exhibitors 

Beyond the shores of Australia, Naturally Good also attracts brands from far and wide in an exciting display of international products that are ready to hit the domestic market.  

Matt Foale from Symingtons, who have been in Australia for the past 13 years, have been trailblazing in the UK for over 190 years. Responding to the growing demand of “better for you” snacks in every confectionary aisle, the latest launch of their Nakd nut and fruit bars has been highly anticipated amongst Australian travellers who have enjoyed their range in stores throughout Europe.  

Symingtons will also be bringing Bear Fruit Snacks to Naturally Good, made from 100% fruit, the “better for you” snack product is designed for kids’ lunch boxes. The product has educational cards that teach kids about endangered animals along with snacks parents know are nut free and contain nothing but real fruit.  

Adding to the international presence at Naturally Good will be the team from Off-Piste Provisions New Zealand, flying over to launch their plant-based jerky in Australia.  

Designed for adventurers and weekend warriors hitting the trails or conscious consumers looking for products that are better for the planet, their innovative products focus on the quality, taste, and texture that can now be achieved in the alternative protein space.   

Off-Piste Provisions’ founder, Jade, who had worked in the meat and dairy industry for two decades, understands this better than anyone. “We came to the realisation that our biggest personal impact on climate change was through the greenhouse gas emissions of our food choices, with 37% of New Zealand’s coming from livestock”. 

Off-Piste Provisions teamed up with leading food scientists, sports nutritionists, and chefs to design a jerky that is better for consumers while also helping the planet. The brand, which is pitched towards the most adventurous consumers, will be a big hit in Australia.  

Naturally Good opens its doors at 10am Monday 5 June. From start-ups to Australia’s coolest new players and international innovations, there’s endless product to discover. Connect with hundreds of exhibitors, all with unique stories and most importantly source brand-new products your customers will love.  



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