New data service to provide consumer basket-insights

Australian retail market research firm, koji, has today unveiled snapshot™, a new ‘data-as-a-service’ offering designed to make grocery and liquor basket insights more accessible to brand marketers.

Available as product or category-specific data reports, koji’s snapshot™ delivers transactional grocery data to help FMCG brand marketers better understand basket-share, customer demographics and in-store transactional behaviours.
Shopper Image.jpg
Developed using POS and loyalty data from Australia’s largest independent grocer network, snapshot™ reveals how specific products are bought (e.g. day, time, impact of price promotions, what else is in the basket with their products), shopper demographics and comparative purchasing behaviours across multiple geographic locations.

koji CoFounder Mike Cassidy said that snapshot™ was an offering conceived via koji’s partnership with Data Republic to make actionable and in-depth FMCG insights more readily available to marketers:

“We’re really excited to launch snapshot™. For too long, basket data has been difficult and often prohibitively expensive to come by. snapshot™ puts the most significant FMCG data insights straight into the hands of brand marketers and with this meaningful data, they can take commercial actions that can have immediate and positive business impact.

“In other words, marketers can have greater oversight on questions like: Did the pricing promotion work? Do these promotions or continuous discounts help keep the shopper engaged in my product?

koji, a Certified Partner and member of Data Republic’s secure data exchange ecosystem, developed the snapshot™ product using de-identified grocery and liquor data listed on Data Republic’s Open Data Marketplace. The source data features five years’ of itemised basket and loyalty data from Australia’s largest independent grocer network. 

Steve Millward, Commercial Director of Data Republic said that snapshot™ was the first FMCG data product to be conceived from its Open Data Marketplace:

“We’re pleased to provide the technology and secure access to data for an FMCG insights expert like koji to build and deploy a valuable data product for brand marketers. It’s what Data Republic is all about and it’s great to see us achieving what we’ve set out to do – empowering businesses to exchange data, uncover new insights and then deploy these insights to solve problems.”

koji provides both ‘out-of-the box’ and customizable versions of its snapshot™ data report which can be scaled up or down depending on the needs of the brand. The snapshot™ product will be available to koji customers from February 2017.

For more information on snapshot™ visit https://www.datarepublic.io/dataproducts/snapshotbykoji to learn more.

SHARE THIS ARTICLE

FURTHER READING

MST Marquee – The impact of migration on retail

Retail businesses setting budgets and forecasting are understandably finding it difficult to navigate the uncertain economic conditions. Our research can help educate retailers about industry profitability benchmarks, wage growth and inventory levels, so that businesses can better prepare for the future.

Now more than ever

If business, and retail especially, must reflect the zeitgeist in order to remain relevant, then in this unique inflection point in history, the rights of Indigenous people must be incorporated

Retail Voice CEO Message: 8 May 2024

Achieving a unified voice for retail has been a compelling focus for our industry for many years. It is in the spirit of this endeavour that we are delighted to

Retail Voice CEO Message: 1 May 2024

Yesterday, the Australian Bureau of Statistics released retail trade data for March, with a modest increase of just 0.8% compared to the same month last year, despite being bolstered by