NRF Retail’s Big Show APAC Closing Comments

The final session of the 3-Day NRF Retail’s Big Show in Singapore concluded with insightful comments from Ryf Quail, Managing Director, Comexposium.

Ryf has run local branches of global media agencies, headed digital marketing and CRM for Deloitte across Asia Pacific and most recently launched a global ventures group – The Avalon Group.

“I was excited when I heard Singapore had been added to the NRF 2024 flagship event list. With support from the Singapore Tourism Board (STB), the Asia Pacific (APAC) edition of Retail’s Big Show will be held in Singapore for the first time this year.”

“The inaugural Retail’s Big Show Asia Pacific surpassed all expectations. We covered over 15,000 square metres of conference space. Over 7,000 attendees, from 40 countries engaged with over 240 exhibitors.”

“Retail’s Big Show is the signature global retail event held in New York City annually and has been ranked one of the top 200 events in North America and one of the 50 fastest-growing trade events internationally.”

Singapore’s strategic location and its long-established status as a regional business centre provide an optimal stage for NRF to launch the first-ever APAC version of Retail’s Big Show, aiming to integrate leaders and organisations across the retail industry to collaborate at a pan-regional level.

Themed ‘Fast Track Your Success’, NRF APAC 2024 has featured a remarkable line-up of speakers, exhibitions and retail store tours this week.

“Highlights included the latest technology and innovations, best practices and thought leadership spanning the entire retail industry, such as AI and machine learning, supply chain, loss prevention and asset protection, merchandising and immersive technologies.”

“APAC is the world’s largest retail market and yet the most underserved. This dynamic and diverse marketplace is at the cusp of a transformative era where traditional retail paradigms are no longer adequate to meet fast-evolving consumer demands,” said Quail

“The digital age beckons for a new retail concept, one that harmonises the digital with the physical, personalise customer experiences and leverages data and technology to create seamless, omnichannel journeys. Innovating the retail model is not merely an option but imperative for capturing the hearts and minds of the APAC consumer today and steering the industry towards sustainable growth and relevance.”

Home to 60% of the world’s population, APAC is an immense market for retail that has been experiencing unprecedented growth, fuelled by the region’s vast population, increasing urbanisation and the rapid rise of megacities, as well as consumers’ savviness in using advanced technology to access products and services.

These sweeping trends have called for a new retail concept that is poised to revolutionise consumer experiences in APAC both online and in-store.

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