Orchestrating the perfect harmony through omni-channel retailing

Operating a store in the unpredictable retail realm, is simultaneously rewarding and challenging for business owners. Through omni-channel marketing strategies, Simply for Strings, Australia’s largest leading retailer of quality string instruments have mastered the art of inspiring their peers.

“Simply for Strings feels honoured to play such a special role in the lives of our customers. We are there for our customers and our store gives us the opportunity to share a passion for music and deliver exceptional customer service and high-quality products.”

Simply for Strings began as a mobile business, founded by Toby Cumpstay and Anna Andriolo who recognised a gap in the market for a true string specialist in Brisbane. Driving from town to town to help educate students, parents and teachers in their homes and schools, Toby and Anna provided a service during these trips that set the foundation of the Simply for Strings Customer philosophy.

“We aim to cultivate long-lasting, meaningful relationships with our customers’ and fulfil the needs of Australian consumers around the nation. As we conduct business in such a niche industry, this allows us to really engage with our customers on a hands-on basis.”

Receiving the 2018 eftpos Independent Retailer of the Year Award (1 Store) at the 2018 ARA Australian Retail Awards, Simply for Strings have developed in-house workshops, customised to individual customer preferences, demonstrating innovation and appreciation for exceptional customer experience and care.

“As a team, we are consistently striving to better our customer service experience online and in-store and reach more regional communities throughout Australia.”

To find out more about Simply for Strings and their success, visit https://www.simplyforstrings.com.au/



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