Pinterest announces partnership with Shopify through a new app that gives retailers a quick way to upload catalogues to the platform and turn their products into shoppable Pins.
The Pinterest app on Shopify provides the following, in just a few clicks:
- A suite of shopping features including tag installation, catalogue ingestion, automatic daily updating of products, and an ads buying interface
- Easy setup and access to distribution across Pinterest with or without ads
- Reporting and results tracking to maximise reach
- A shop tab on the merchant’s Pinterest profile as an additional way for their products to be discovered
The app creates a connection between the individual store and Pinterest, so merchant don’t need to edit code or add development resources, providing a seamless option for businesses of all sizes.
By uploading their catalogue feed, merchants make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase.
The number of Pinners who have engaged with shoppable Product Pins has increased 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalog feed uploads increased 144% in the first quarter of the year.
The integration will be available to merchants in Australia and globally in the coming weeks.
