Ready or not, the landscape is evolving. It is imperative Marketers, agencies, publishers and platforms make structural changes to prepare for data driven marketing in 2023 and beyond. These changes will involve risks, but failing, or choosing not to act, is just as (if not more).
The 2023 Deloitte Australia Privacy Index focused on Responsible Data Handling, intending to provide a deeper understanding behind consumer sentiment surrounding privacy in the current environment – which is more important than ever as:
- Cyber Breaches have impacted many consumers and their trust in organisations.
- Increased consumer awareness and expectations of management of their data.
- Impending Privacy Reform items to strengthen the Privacy Act require immediate action.
Access the report here to read more about The Changing Privacy & Consent Landscape, Regulatory Reforms, and where to start.
You can also access 2022 Deloitte Australia Privacy Index here.
