Rebel refits at Miranda

Geoff_Huegill_-_Rebel_Miranda_002.jpg Rebel has opened the third of its state of the art Stadium of Sport stores at Miranda in Sydney’s south, unveiling the latest in design innovation and customer experience to an audience of sporting stars, VIPs and local customers. 

The launch of the Miranda store follows the success of rebel’s ‘accelerate’ concept stores in Bondi and Chatswood. Combining the latest in interactive technology and innovative design, Miranda’s new ‘accelerate’ store further cements rebel’s position at the forefront of retail innovation.

Rebel Managing Director, Erica Berchtold, said the opening of the Miranda store signifies rebel’s continued focus on merging the best of physical and digital offerings to give customers an enhanced retail experience.

“The new look and feel store will offer customers tailored specialist services and an exclusive range of rebel products designed to maximise the customer shopping experience.

“With digital technology playing such a major role in our lives, we recognise the increasing demand for experience beyond just high quality products and great service. We’ve already seen huge success from our Bondi and Chatswood accelerate stores, and we will continue to offer our customers the absolute best in premium products, professional service and unique interactive experiences.

“We’re excited to provide all our customers, from sporting elites through to everyday people, with an innovative, holistic shopping experience designed to suit their every need,” she said.

Customers visiting rebel’s accelerate stores will have full access to the brand’s premium product ranges, as well as a team of professionals on offer to provide advice on how to get the best use of clothing and equipment purchased instore.



Retail Voice CEO Message: 20 September 2023

Last week, the ARA convened our inaugural Retail Crime Symposium, bringing together representatives from the nation’s top major retailers face-to-face to address this pressing issue. Distinguished speakers at the symposium

The importance of R U OK? Day

September 14 is R U OK? Day in Australia, where millions of people around Australia will take the time to check in with family, friends and peers to ask if

Retail Voice CEO Message: 6 September 2023

On Monday, the Federal Government tabled Tranche 3 of its controversial workplace relations reforms, the Closing the Loopholes Bill. The ARA released a media statement opposing the Bill, which seeks

How sonic branding can reassure your shoppers

When it comes to giving peace of mind to shoppers and building trust at the checkout, the value of familiarity and assurance cannot be overstated.   In fact, according to Mastercard