Rebel showcases new flagship

Rebel has revealed its latest flagship store at Sydney’s Westfield Bondi Junction.

The multi-branded sports concept store uses physical design and virtual technology to allow shoppers to experience the closest thing to being in the arena, the locker room, or playing alongside the legends of the game.

“It was our ambition to create a retail experience and store that injects the emotion, passion and excitement of sport, into the shopping experience,” Rebel’s MD, Erica Berchtold, said.

“We believe in listening to our customers and giving our sports lovers the access to the best brands, best products and best services, and we believe the creative design services and digital offerings of our new store reflect and reinforce our philosophy,” she said.

With active wear on the rise, customers will also have access to extended and exclusive ranges from the best brands in the world, such as Nike, Under Armour, Reebok and Adidas.

As part of the premium shopping experience, Rebel has introduced instore personal services, including bra fitting specialists, podiatry, and a team of personal trainers to provide advice on how to get the best use of apparel and equipment purchased instore.

“We want to inspire you to achieve your personal best, whether that is winning your football grand final or swimming faster and further. This store delivers that to our customer,” Ms Berchtold said.



Retail Voice CEO Message: 29 March 2023

With the New South Wales state election complete, we now have a Labor government in place in every state except Tasmania and an 18 month window without any elections occurring.  
This provides a period where we may see significant reform and potentially for national alignment in key policy areas across Australia.  

The rich tapestry of neurodiversity

There is a slow shift towards incorporating design aspects that create more inclusive shopping experiences for customers of all neurotypes. Retailers willing to explore this hidden customer segment can deliver a more easy, engaging and inclusive experience both in-store and online.

Retail Voice CEO Message: 15 March 2023

Retail crime continues to be a concern with many businesses recording an increase in shoplifting. 
In the latest Bureau of Crime Statistics and Research data coming out of New South Wales, retail theft increased 23.7% year-on-year.