At the Australian Retailers Association (ARA), we are thrilled to share the remarkable impact and reach of our media coverage throughout the Christmas and Boxing Day period.
Our media reach continues to dominate that of competing retail associations. The ARA’s broadcast, print and online media cut through achieved a Share of Voice (SOV) of 85.20% from 1st November to 31st December 2023 compared to other smaller retail associations.
These metrics are provided by independent media monitoring service Meltwater. It demonstrates our strong presence and influence in public debate and our commitment to education and awareness raising on important retail topics.
Find out more about our media performance here.
As students gear up to return to their classrooms, the ARA has released spending data for the Back to School (BTS) sales, in collaboration with Roy Morgan.
Shoppers are set to spend $2.5 billion across the country, at an average of $512 each on BTS related products.
You can read more about the data here.
The dispute between DP World and the Maritime Union of Australia continues to bring Australia’s ports to a standstill.
The ARA publicly released a statement last week, urging both parties to resolve their differences in the best interests of the Australian economy and consumers.
Our statement is available here.
