Scams: An evolving threat targeting consumers and retailers

In the next instalment post for Cyber Security Awareness Month, we look into the critical issue of scams in Australia and the efforts being made to combat this growing threat. We were honoured to interview Catriona Lowe, Deputy Chair of the Australian Competition and Consumer Commission (ACCC). With over two decades of experience in consumer advocacy and regulation, Catriona is well-equipped to shed light on this pressing issue.

Watch this engaging interview for insight into scam activity in Australia and the actions being taken to mitigate the threat.



The Rising Threat of Scams

Scams are not a new phenomenon, but their prevalence and sophistication have grown significantly in recent years. In Australia, the impact of scams is felt across the board, affecting consumers and businesses alike. The repercussions of falling victim to a scam extend far beyond financial losses, often leaving individuals emotionally devastated and facing significant personal challenges.


The Financial Toll

The financial toll of scams in Australia is staggering. According to the Scamwatch report, in 2022, Australian consumers reported a record loss of $3.1 billion due to scams. This amount is alarming, but it likely underrepresents the true extent of the issue, as many victims choose not to report their losses. What’s even more concerning is that reports of scams in 2023 have surged by 40%, indicating that the problem is not abating.


The Human Impact

While the financial losses are substantial, it’s crucial to recognise that the human toll of scams can also be devastating. Victims can lose their life savings, the emotional impact can be far reaching and profound. Scams not only disrupt individuals’ lives but also strain relationships, families, and the broader community.


Evolving Scam Tactics

Scammers are continuously evolving their tactics to stay one step ahead. In retail, and more generally, brand impersonation scams have become increasingly common, with scammers using social media and sophisticated fake websites to deceive consumers. Paid sponsored advertisements further add to the illusion of legitimacy, making these scams even more challenging to detect. Additionally, scammers are now targeting loyalty points, harvesting personal information for their fraudulent activities.


Businesses in the Crosshairs

Large, well-known brands are often the prime targets of scammers due to their recognition and perceived trustworthiness. However, businesses of all sizes can fall victim to scams, potentially tarnishing their reputation and causing operational challenges.


The Role of Government

Recognising the growing threat of scams, the Australian government under the auspices of the ACCC, has taken proactive steps to combat this issue. The establishment of the National Anti-Scam Centre (NASC) is a significant milestone in this regard. This collaborative initiative between the government and the private sector aims to coordinate efforts to prevent scams and protect consumers and businesses.


Collaboration and Reporting

Collaboration is key in the fight against scams. Timely reporting of scams by consumers and businesses is crucial for effective scam management. The more information that can be shared, the better equipped authorities are to respond swiftly to emerging threats.


Empowering Retailers

Businesses, particularly retailers, can take proactive measures to protect themselves and their customers. Monitoring for brand impersonations, swift action to protect intellectual property, and providing warnings about potential scams are practical steps that retailers can implement.



Addressing scams is a collective responsibility, requiring collaboration between government, businesses, and individuals. While scams continue to evolve and pose significant challenges, Australia’s consumers and businesses must stay informed, be vigilant and proactive. Working together will be key to protecting our customers and upholding the integrity of our retail businesses.





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