Shopping centre marketing winners crowned

Sunnybank $2 Food Trail Sunnybank $2 Food Trail

The Shopping Centre Council of Australia (SCCA) has crowned the top Shopping Centre marketing campaigns of the past 12 months at its annual Shopping Centre Marketing Awards.

Judged by the ARA’s own Carla Bridge, along with Suzee Brain of Brain & Poulter and Gilbert Rochecouste of Village Well, the Awards recognise the industry’s top marketing campaigns across a number of categories.

Winners on the night were:

Sabina Rust Memorial Prize
WINNER: Sunnybank $2 Food Trail, Sunnybank Plaza
Runner up: Reimagined, Emporium Melbourne

Branding/repositioning
Mini/Little Guns WINNER: Easy Exit. No Jam, Mt Ommaney Centre
Big Guns WINNER: St Jerome’s – The Hotel, Melbourne Central
Multi-Centre WINNER: Happy Giving with Sophia Grace and Rose, Scentre Group

Digital Initiative
Mini/Little Guns WINNER: iBeacon Treasure Hunt, Bendigo Market Place
Big Guns WINNER:
Letterland, Northland Shopping Centre
Multi-Centre WINNER:
Searchable Mall, Scentre Group

Community
Mini Guns WINNER: Tropical Cyclone Marcia, Allenstown Square
Little Guns WINNER: Baldivians Love Baldivis, Stockland Baldivis
Big Guns WINNER: HoMie, Melbourne Central
Multi-Centre WINNER: ANZAC 2015 and The Peace Poppy Project, AMP Capital Shopping Centres

Development/redevelopment
Mini/Little Guns WINNER: Reimagined, Emporium Melbourne
Big Guns WINNER:
Change, Wollongong Central

Sales promotion
Mini Guns WINNER: The Balvenue Craft Fair and Winter Picnic, Strand Arcade
Little Guns WINNER:
Sunnybank $2 Food Trail, Sunnybank Plaza
Big Guns WINNER:
Style Workout, Westpoint Shopping Centre
Multi-Centre WINNER:
The Melbourne Edit – Shop the CBD; The GPT Group, Federation Centres, Dexus Property Group, and ISPT (JLL).

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