Target sizes up mannequins

Every BODY TargetDiscount department store, Target, will introduce size 16 mannequins across its stores, as part of its commitment to represent the diversity of Australian women.

The mannequins, which have been produced specifically for Target, will be launched at Target Chadstone store on September 10 followed by a rollout of mannequins across 49 stores. At least two mannequins will be featured per store.

Stuart Machin, MD of Target Australia, said the mannequins are a small but vital step in continuing Target’s promise to make quality fashion more affordable, accessible and relevant for women.

“The average customer is a size 14, so it’s baffling that the Australian retail industry still uses a standard size eight mannequin when we are merchandising product,” said Machin.

“We want to change the way Australian retailers represent women, and we hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change.

“We know how important it is to be accessible for real Australians. We’ve always tried to cater for all sizes – from introducing our petites line with our Dannii for Target range right through to the Belle Curves collection that caters for women up to size 26. The real sized mannequins will take this commitment to diversity one step further, by helping every-day women to accurately see what clothes will look like on themselves and on a body that they can identify with.”

The next stores to receive the mannequinns will be Melbourne CBD, Penrith, Chadstone, Bondi, Geelong, Midland, Chermside, Brisbane CBD, Joondalup and Perth.

SHARE THIS ARTICLE

FURTHER READING

Retail Voice CEO Message: 20 March 2024

This week, the extension of the Paid Parental leave scheme was passed in the Senate, allowing new parents to take half a year of paid parental leave by mid-2026. This

An Earth Choking on Plastic

While as humans we can be visionary, we often lack imagination, and ultimately suffer for our short-sightedness. Plastic waste has emerged as one of the most pressing environmental challenges of

Retail Voice CEO Message: 13 March 2024

It was wonderful to see so many from our retail community participate in the ARA International Women’s Day lunch event in Melbourne last week, culminating in the announcement of the ARA CEW Women

Anzac Day Trading Hours 2024

The following is a state by state breakdown of the public holiday information for Anzac Day 2024. When is Anzac Day 2024? Anzac Day is on Thursday, 25th of April