The mannequins, which have been produced specifically for Target, will be launched at Target Chadstone store on September 10 followed by a rollout of mannequins across 49 stores. At least two mannequins will be featured per store.
Stuart Machin, MD of Target Australia, said the mannequins are a small but vital step in continuing Target’s promise to make quality fashion more affordable, accessible and relevant for women.
“The average customer is a size 14, so it’s baffling that the Australian retail industry still uses a standard size eight mannequin when we are merchandising product,” said Machin.
“We want to change the way Australian retailers represent women, and we hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change.
“We know how important it is to be accessible for real Australians. We’ve always tried to cater for all sizes – from introducing our petites line with our Dannii for Target range right through to the Belle Curves collection that caters for women up to size 26. The real sized mannequins will take this commitment to diversity one step further, by helping every-day women to accurately see what clothes will look like on themselves and on a body that they can identify with.”
The next stores to receive the mannequinns will be Melbourne CBD, Penrith, Chadstone, Bondi, Geelong, Midland, Chermside, Brisbane CBD, Joondalup and Perth.