Winter dawns for Westfield

Scentre Group has launched its national Autumn/Winter 16 fashion campaign ‘Own Your Story’ across 35 Westfield shopping centres, with Delta Goodrem and Yaya Deng its two new Westfield Style Ambassadors.

The fully integrated campaign encourages shoppers to embrace their individuality and express themselves through style.

In two short films, ‘Own Your Story’ Delta and Yaya share advice with their younger self on topics such as fashion, self confidence and career, based on lessons they’ve learned.

The campaign will run across the Smartscreen Network of 1200 screens across 34 Westfield shopping centres, custom publishing through Bauer Media, catch up TV, YouTube, radio, digital display, and interactive ad units, native content across various digital publications, PR, mobile video, and targeted Weatherzone content each morning to inspire commuters with fashion tips during their downtime.

Sarah Cleggett, GM Marketing at Scentre Group, said Own Your Story acknowledges the role fashion plays in how we express ourselves to the outside world.

“We have the largest range of international, local and designer retailers in our centres and online at,” Ms Cleggett said.



Retail Voice CEO Message: 29 March 2023

With the New South Wales state election complete, we now have a Labor government in place in every state except Tasmania and an 18 month window without any elections occurring.  
This provides a period where we may see significant reform and potentially for national alignment in key policy areas across Australia.  

The rich tapestry of neurodiversity

There is a slow shift towards incorporating design aspects that create more inclusive shopping experiences for customers of all neurotypes. Retailers willing to explore this hidden customer segment can deliver a more easy, engaging and inclusive experience both in-store and online.

Retail Voice CEO Message: 15 March 2023

Retail crime continues to be a concern with many businesses recording an increase in shoplifting. 
In the latest Bureau of Crime Statistics and Research data coming out of New South Wales, retail theft increased 23.7% year-on-year.