Winter dawns for Westfield

Scentre Group has launched its national Autumn/Winter 16 fashion campaign ‘Own Your Story’ across 35 Westfield shopping centres, with Delta Goodrem and Yaya Deng its two new Westfield Style Ambassadors.

The fully integrated campaign encourages shoppers to embrace their individuality and express themselves through style.

In two short films, ‘Own Your Story’ Delta and Yaya share advice with their younger self on topics such as fashion, self confidence and career, based on lessons they’ve learned.

The campaign will run across the Smartscreen Network of 1200 screens across 34 Westfield shopping centres, custom publishing through Bauer Media, catch up TV, YouTube, radio, digital display, and interactive ad units, native content across various digital publications, PR, mobile video, and targeted Weatherzone content each morning to inspire commuters with fashion tips during their downtime.

Sarah Cleggett, GM Marketing at Scentre Group, said Own Your Story acknowledges the role fashion plays in how we express ourselves to the outside world.

“We have the largest range of international, local and designer retailers in our centres and online at,” Ms Cleggett said.