value of retail economy


Australians work in retail


retail spend July 2023 +2.1%


Australian households on average made an online purchase monthly in Q4 +3.9%


Consumer Confidence August 2023 +3pts on July 2023


CPI (for the year to July 2023)


retail job vacancies -13%


retail trade covered by
net-zero commitments​

Seasonal Event Statistics

Valentine's Day

Australians predicted to spend

$485 million

for Valentine's Day 2023

+16.9% YOY

Source: Roy Morgan


Australians to spend

$1.7 billion

on hot cross buns, easter eggs or other special food for Easter in 2023 +14.5% YOY

Source: Roy Morgan

Mother's Day

Australians set to spend

$925 million

on Mother's Day gifts in 2023

Source: Roy Morgan



1 in 4 Australians

celebrated Halloween in 2022, with spending forecasted to reach $430 million

Source: Roy Morgan

Black Friday / Cyber Monday

Black Friday weekend forecast to hit

$6.2 billion

in 2022

Source: Roy Morgan



Pre-Christmas spending hits

$74.5 billion

+8.6% YOY

Source: Westpac DataX


This year Aussie shoppers are tipped to spend $9.3 billion on mid-year/EOFY sales
+$500 million from 2022


Retail as a Career

As the second largest employer in the country, the retail sector accounts for nearly 9.7% of all current workers in Australia.

Employment within the retail industry has continued a steady growth, year-on-year, over the last 20 years, with nearly 1.4 million people currently employed within the sector and a projected increase of 4.3% (or 55,000) new jobs over the next five years.

By 2030, it’s predicted that soft skill intensive occupations will make up almost two thirds of the workforce, with demand for soft skills exceeding supply by up to 45%.

 Inside Australian Online Shopping Quarterly Ecommerce Update – July 2023

More Australians shopping online, but savvy shoppers are looking for ways to save.  

The Australia Post quarterly eCommerce update has just been released, showing 5.5 million Aussie households on average made an online purchase every month in Q4, up 3.9% from last year. 

But with cost of living pressures rising, shoppers are spending less online overall – down 3.1% compared to last year – and looking for ways to save.

Get the latest eCommerce insights and find out how shoppers are spending more strategically in Australia Post’s new report today.

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