Retail Customer Engagement


This Skill Set is designed for individuals working in customer service roles in the retail industry.



Build your customer engagement skills in retail
A set of skills for you to interact and communicate with customers and colleagues to provide product and service knowledge, assist with enquiries and complete sales transactions.


Core units:

  • Engage the customer (SIRXCEG001)
  • Communicate in the workplace to support team and customer outcomes (SIRXCOM001)
  • Work effectively in a service environment (SIRXIND001)
  • Organise personal work requirements (SIRXIND003)
  • Advise on products and services (SIRXPDK001)
  • Follow point-of-sale procedures (SIRXSLS002)


ARA requirement
You are required to have internet access and basic technology skills when undertaking this qualification.

An entry requirement questionnaire, including Language, Literacy and Numeracy (LLN) test, is undertaken during the enrolment or prior to the commencement of the course. Where the outcome indicates that you require additional support, the ARA will review each enrolment on case-by-case basis.

The ARA Retail Institute (ID NUMBER: 4049) is the leading national body providing for the education, consulting and professional development needs of the Australian retail industry. The ARA Retail Institute specialises in consulting and education on a broad range of topics, including: Retail Buying, Financials, Visual Merchandising, Marketing, Operations, and Sales and Service Strategy. The ARA Retail Institute houses a suite of both accredited and non accredited training solutions; from the Diploma of Retail Management to customized in-house training programs. This suite provides a diverse and flexible range of education products to suit industry needs.