Category: Research Translated

How regulatory focus-mode fit impacts variety seeking

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Variety-seeking occurs when consumers diversify their choices in one consumption or switch between different choices over time. For example, consumers may select different colours in a pack of highlighter pens or buy different flavours of fruit juices rather than […]

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Social media adoption among DMOs: a systematic review of academic research

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Traditionally, travel information came from a restricted range of sources such as tourist boards and travel journals. Yet nowadays tourists obtain information about a destination via alternative sources such as online reviews and travel blogs. As tourists seek more […]

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Cannabis tourism: An emerging transformative tourism form

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Cannabis tourism emerges as a tourism form whereby tourists consume cannabis while temporarily traveling away from their normal place of work or residence. Since recreational cannabis use is traditionally judged as a deviant behaviour in many societies, it is […]

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When Is Less More? Boundary Conditions of Effective Entrepreneurial Bricolage

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Entrepreneurial bricolage is a coping mechanism for early-stage, resource-constrained ventures by applying combinations of resources available, which others usually regard as useless as potential resources, to new problems and opportunities. As firms deploy capabilities despite lacking usual resources that […]

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Community engagement and social licence to operate

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Bree Hurst In a free and open market economy, organisations depend on the actions of stakeholders to continue to do business. From community leaders to policy makers, influencers and customers, managing positive public relations is a vital part […]

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The use of the number eight in discounts to influence gift purchasing in Chinese tourists

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Price discounts are one of the most used promotional tools by retailers, but the field of psychological pricing suggests that the presentation of numbers may be critical in determining how the total price or discount is […]

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You got a free upgrade? What about me? Entitlement and envy in tourist judgements

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin All consumers want to get the best deal possible, and in an age of fast comparison websites, online testimonials and coupon aggregates, customers are more aware than ever of what deals, and experiences other customers are […]

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Embracing consumer difference in competitive strategy

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Associate Professor Sandeep Salunke Early marketing strategy was dominated by a mass marketing paradigm, the goal was to create products and marketing campaigns with the broadest possible appeal to achieve efficiencies of scale. As marketing strategy and theory advanced […]

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A Cinderella Story: Upcycling and Past Identify

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin A leaky boat turns into a table. An old mosquito net transforms into a laptop sleeve. An old t-shirt become a grocery bag. Upcycling takes the old or dysfunctional and repurposes them into new and desirable […]

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Online Repurchasing: Disclosure, Hope and Goal Attainment

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Gary Mortimer Online shopping has changed the relationship between consumers and brands. While in a typical bricks and mortar store the consumer is largely anonymous, however the nature of online retail necessitates some transfer of private information. At […]

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