Category: Research Translated

Community engagement and social licence to operate

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Bree Hurst In a free and open market economy, organisations depend on the actions of stakeholders to continue to do business. From community leaders to policy makers, influencers and customers, managing positive public relations is a vital part […]

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The use of the number eight in discounts to influence gift purchasing in Chinese tourists

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Price discounts are one of the most used promotional tools by retailers, but the field of psychological pricing suggests that the presentation of numbers may be critical in determining how the total price or discount is […]

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You got a free upgrade? What about me? Entitlement and envy in tourist judgements

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin All consumers want to get the best deal possible, and in an age of fast comparison websites, online testimonials and coupon aggregates, customers are more aware than ever of what deals, and experiences other customers are […]

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Embracing consumer difference in competitive strategy

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Associate Professor Sandeep Salunke Early marketing strategy was dominated by a mass marketing paradigm, the goal was to create products and marketing campaigns with the broadest possible appeal to achieve efficiencies of scale. As marketing strategy and theory advanced […]

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A Cinderella Story: Upcycling and Past Identify

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin A leaky boat turns into a table. An old mosquito net transforms into a laptop sleeve. An old t-shirt become a grocery bag. Upcycling takes the old or dysfunctional and repurposes them into new and desirable […]

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Online Repurchasing: Disclosure, Hope and Goal Attainment

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Gary Mortimer Online shopping has changed the relationship between consumers and brands. While in a typical bricks and mortar store the consumer is largely anonymous, however the nature of online retail necessitates some transfer of private information. At […]

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The blockchain panopticon to secure the beef supply chain

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Lachlan Rob A panopticon is a conceptual prison, with a central tower at its heart. Prisoners would be unable to tell if they were being watched from the tower at any given moment, and so would have to behave […]

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How consumers react to changes in price and size

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Inflation is a fact of life in retail, and marketers will often find it necessary to increase the unit price of a product. When doing this it is common to either increase the retail price or […]

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How crowdedness influences restaurant patronage in the COVID-19 pandemic

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang From the buzz of a crowded restaurant to the anticipation of a packed queue, the crowdedness of a service environment is a key signal to consumers that influences their perceptions of quality, value and image. Too […]

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Customers’ sensitivity to employee displayed authenticity

This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Frank Mathmann A simple smile, a warm welcome or a genuine empathic response can make all the difference to customer experience. These are all examples of positive emotional displays, and many organisations make it a key strategic goal […]

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