#1

The big theme for this Christmas is going to be ‘embrace optimism’  

#2

The mood has lifted with the announcement of the roadmap to reopening – keep on this momentum 

#3

Avoid mentioning Covid in your seasonal campaigns and don’t take yourself too seriously – but consider including health and safety messaging where appropriate 

#4

Customers are excited to go back to retail stores and get shopping again!

#5

There’s money to be spent – consumers are feeling cashed up with savings from not traveling internationally 

#6

Consumers are looking to spend not only on gifts for others, but also reward themselves after a few hard times recently

#7

Lean into humour – people need to have a laugh  

#8

On a budget? There is an enormous opportunity to do some fun things in store – particularly around upselling and getting the consumer to splurge on themselves and their family. Remind the customer that they’ve earnt it because they’ve been through so many hard times

#9

Retailers should play out some cheekiness in all their communications – whether it’s Instagram, Facebook, TVCs, broadcast, print or email communications… inject emotion

#10

It’s a great opportunity for retailers to move away from constant discounting and educate the consumer that they can’t always buy on discount – because there is limited supply and pent up demand