A Review of Shopping Trends and Hot Products in November 2017

November kicked off the peak retail season with several online sales events – the most notable in Australia being Click Frenzy, Black Friday and Cyber Monday. These events offered a great opportunity for retailers to kick off sales for the season and increase brand awareness, and for consumers to snag a bargain over what can be a costly time of year.

Online retail demand over November in Australia has seen healthy growth year on year, with more and more consumers making the most of cheap shopping deals. Visits to the Shopping and Classifieds industry hit a staggering 1.004 Billion visits over the course of the month.

hitwise_1.png

Top Ten Shopping & Classified Sites Black Friday & Cyber Monday

Appliances & Electronics sites Kogan and EB Games Australia made their way into the top ten on Black Friday, but both fell outside of the top ten on Cyber Monday.

Hitwise_2.png

 

 

Most Recent Week of Hot Products on eBay 

 

Hitwise_3.png

 

Hot Products on eBay in Australia over the last month

 

Hitwise_4.png

Whilst the first 3 weeks had a heavy focus on electronics, the 4th week saw a shift towards broader gift categories and products, including Elf on the Shelf, Lego and card game Exploding Kittens. One clear theme throughout the 4-week period was high demand for consoles. Demand fluctuated between the Xbox One, Nintendo Switch and PS4, however PS4 took out the #1 product spot for 2 of the 4 weeks. Strong performers across the period also included Lego, iPads and Fitbits.

Staying on top of trending product demand in the lead up to Christmas — particularly within the platforms where your product is distributed — will help you ensure campaign activity aligns with current consumer demands.

For more information on this blog or applying our data capabilities to your business needs, 
contact us today!

SHARE THIS ARTICLE

FURTHER READING

MST Marquee – The impact of migration on retail

Retail businesses setting budgets and forecasting are understandably finding it difficult to navigate the uncertain economic conditions. Our research can help educate retailers about industry profitability benchmarks, wage growth and inventory levels, so that businesses can better prepare for the future.

Now more than ever

If business, and retail especially, must reflect the zeitgeist in order to remain relevant, then in this unique inflection point in history, the rights of Indigenous people must be incorporated

Retail Voice CEO Message: 8 May 2024

Achieving a unified voice for retail has been a compelling focus for our industry for many years. It is in the spirit of this endeavour that we are delighted to

Retail Voice CEO Message: 1 May 2024

Yesterday, the Australian Bureau of Statistics released retail trade data for March, with a modest increase of just 0.8% compared to the same month last year, despite being bolstered by