Adore Beauty opens on Tmall

tmall 2 Australian beauty and cosmetics e-tailer, Adore Beauty, has opened a store on China’s largest e-commerce site – Tmall Global.

The expansion is an important step in the company’s growth to become the dominant online beauty destination in the Asia Pacific region.

The Chinese cosmetic market is the largest in the world and has the potential to become a US$113.9 billion industry by 2017. Adore Beauty’s Tmall store will cater to China’s growing demand for ethical and natural beauty products that haven’t been tested on animals. It will stock popular Australian brands not available in China, including evo, Lanolips, asap, Alpha-H, Skinstitut and ELEVEN – most of which are exclusive on Tmall to Adore Beauty.

“Chinese shoppers are very discerning and favour high quality, environmentally friendly beauty products which is why Australian brands are very popular but until now, have largely been unavailable in this market. We see a huge opportunity to launch these brands in China via Adore Beauty’s Tmall store,” said Kate Morris, CEO of Adore Beauty.

Adore Beauty’s international expansion comes off the back of a strong FY2015, which included Woolworths taking a 25 per cent stake in the business in May 2015.

“Momentum is strong and we are ready to take Adore Beauty to the next level and realise our vision to become the number one online premium beauty retailer, not just in Australia but in the region,” Morris said.

“We pride ourselves on being a customer-centric retailer that truly understands the premium beauty consumer. We grew our product range from 6,000 to 10,000 products in the last 12 months, including signing up industry favourites Estée Lauder and Ella Bache, and increased revenue by 70%. We are looking forward to working with Tmall to further build our business across APAC.”

SHARE THIS ARTICLE

FURTHER READING

Retail Voice CEO Message: 20 March 2024

This week, the extension of the Paid Parental leave scheme was passed in the Senate, allowing new parents to take half a year of paid parental leave by mid-2026. This

An Earth Choking on Plastic

While as humans we can be visionary, we often lack imagination, and ultimately suffer for our short-sightedness. Plastic waste has emerged as one of the most pressing environmental challenges of

Retail Voice CEO Message: 13 March 2024

It was wonderful to see so many from our retail community participate in the ARA International Women’s Day lunch event in Melbourne last week, culminating in the announcement of the ARA CEW Women

Anzac Day Trading Hours 2024

The following is a state by state breakdown of the public holiday information for Anzac Day 2024. When is Anzac Day 2024? Anzac Day is on Thursday, 25th of April