An e-commerce revolution: study reveals what connected shoppers really want

Let’s face it – consumers, not marketers, are leading the e-commerce revolution. Shoppers are armed with toold and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. Retailers must provide a seamless shopping experience that meets these connected consumers’ ever-changing demands and expectations – or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers to gain insight into:

  • How deeply consumers have integrated mobile devices into the shopping experience
  • Which shoppers prefer to shop in mobile web browsers vs mobile apps
  • Shopping Cart Abandonment vs Shopping Cart Utilisation
  • Avoiding once successful strategies that now simply annoy today’s shoppers.

Join the ARA and Bronto Software on this interactive webinar and learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales.

Date: Wednesday 6 May
Time: 10am -11am (AEST)
Click here to register



Retail Voice CEO Message: 29 March 2023

With the New South Wales state election complete, we now have a Labor government in place in every state except Tasmania and an 18 month window without any elections occurring.  
This provides a period where we may see significant reform and potentially for national alignment in key policy areas across Australia.  

The rich tapestry of neurodiversity

There is a slow shift towards incorporating design aspects that create more inclusive shopping experiences for customers of all neurotypes. Retailers willing to explore this hidden customer segment can deliver a more easy, engaging and inclusive experience both in-store and online.

Retail Voice CEO Message: 15 March 2023

Retail crime continues to be a concern with many businesses recording an increase in shoplifting. 
In the latest Bureau of Crime Statistics and Research data coming out of New South Wales, retail theft increased 23.7% year-on-year.