An e-commerce revolution: study reveals what connected shoppers really want

Let’s face it – consumers, not marketers, are leading the e-commerce revolution. Shoppers are armed with toold and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. Retailers must provide a seamless shopping experience that meets these connected consumers’ ever-changing demands and expectations – or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers to gain insight into:

  • How deeply consumers have integrated mobile devices into the shopping experience
  • Which shoppers prefer to shop in mobile web browsers vs mobile apps
  • Shopping Cart Abandonment vs Shopping Cart Utilisation
  • Avoiding once successful strategies that now simply annoy today’s shoppers.

Join the ARA and Bronto Software on this interactive webinar and learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales.

Date: Wednesday 6 May
Time: 10am -11am (AEST)
Click here to register



Retail Voice CEO Message: 14 February 2024

Happy Valentine’s Day to our retail community – we hope it’s been successful trading. February is always an agenda-setting month and to help with our community successfully navigate the year

Closing Loopholes passes both houses of parliament

A message from ARA CEO Paul Zahra about Closing Loopholes After six months of debate and negotiations, the government’s Closing Loopholes legislation passed the Senate last week and the House

Employee’s right to disconnect from work

Advances in technology and dependence on our smartphones mean people are generally available 24/7. However, employees will soon be able to legally refuse contact or attempted contact from their employer