Promote your Christmas and New Year trading hours

Many stores are required to alter their business-as-usual trading hours to accommodate for the upcoming public holidays. It is important to understand each state’s rules and regulations depending on what category your business falls into. 

In this blog post, we share what to expect from retail stores around the country and how to effectively promote your businesses’ updated Christmas, Boxing Day and New Year trading hours. 

Trading hour rules are in force for retail shops over the Christmas and New Year period, determined by the category of the retail shop and the state or territory it is in. Below is a brief overview of the trading hour restrictions from Christmas Eve to New Years Day. 

TradingHours

 

Where to share? 

Importantly, promoting your Christmas and New Year trading hours is an important element of customer communication during this time. Here are some of the main places to share an update: 

  • Google Business Listing 
  • Your website 
  • Social media ‘about’ & post a dedicated post 
  • eDM update
  • Add to other email and SMS notifications (such as click and collect communications) 
  • Store front door and at POS 
  • Catalogues or pamphlets 
  • Keep your staff up to date because customers will likely ask them 

 

SHARE THIS ARTICLE

FURTHER READING

Retail Voice CEO Message: 15 March 2023

Retail crime continues to be a concern with many businesses recording an increase in shoplifting. 
 
In the latest Bureau of Crime Statistics and Research data coming out of New South Wales, retail theft increased 23.7% year-on-year.  

Retailers have an important role to play in closing the gap

Today is National Closing the Gap Day, a day of action to pledge support for achieving indigenous health equality by 2030. As part of the ARA’s reconciliation journey, we have made a commitment to use our reach to raise awareness with our members about days of significance for First Nations communities, like Closing the Gap Day.

Retail Voice CEO Message: 1 March 2023

This week we’re excited to launch the 2023 ARA Retail Insights Report – our annual overview of the retail outlook. The way the retail sector is perceived, and its public profile is essential to our long-term success.