How gratitude improves relationship marketing outcomes for young consumers

  • Research Translated
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Prof. Gary Mortimer Building strong customer relationships is essential to an organisation’s long-term success, especially when the service is delivered over an extended duration. To enhance customer perceptions of relationship strength and longevity, organisations invest substantial resources as part […]
This content is only available to members.
Already a member? Login here