How regulatory focus-mode fit impacts variety seeking

  • Research Translated
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Variety-seeking occurs when consumers diversify their choices in one consumption or switch between different choices over time. For example, consumers may select different colours in a pack of highlighter pens or buy different flavours of fruit juices rather than […]
This content is only available to members.
Already a member? Login here