Floristry is an industry in tune with customer preferences – and environmental considerations. With sustainability leading changes across retail, how can florists adapt to new sustainable practices?

Watch our webinar with guest presenter Rita Feldmann to learn more about the Sustainable Floristry Network’s four principles of sustainable floristry: flowers, design, ethics and communication.

Rita discusses how we can reduce our carbon footprint through better flower choices. She also looks at how florists can design out waste through their approach to materials, and promote safety and transparency throughout the supply chain.