This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Price discounts are one of the most used promotional tools by
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin All consumers want to get the best deal possible, and in
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Associate Professor Sandeep Salunke Early marketing strategy was dominated by a mass marketing paradigm,
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Brett Martin A leaky boat turns into a table. An old mosquito net
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Professor Gary Mortimer Online shopping has changed the relationship between consumers and brands. While
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Lachlan Rob A panopticon is a conceptual prison, with a central tower at its
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang Inflation is a fact of life in retail, and marketers will
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Di Wang From the buzz of a crowded restaurant to the anticipation of
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Dr Frank Mathmann A simple smile, a warm welcome or a genuine empathic response
This article is a summary of research prepared for the ARA Research Committee by QUT Researchers Prof. Gary Mortimer Smart retail technologies (SRT), such as nearfield communication, interactive displays, touch
