
Using Social Media Successfully
How can a brand and its positioning efforts take into account social media? The consumer driven face of the web is changing a lot of existing brand dynamics. Advertising is
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How can a brand and its positioning efforts take into account social media? The consumer driven face of the web is changing a lot of existing brand dynamics. Advertising is
How retailers can optimise their Christmas trade this festive season. With Christmas fast approaching many retailers find this time of year both daunting and stressful, however there are some key
Retailers need to pay specific attention the conduct of daily operations in their attempts to reduce the risk of theft and robbery. Addressing policies and procedures related to cash security
The retail industry’s peak representative body, the Australian Retailers Association (ARA), in partnership with Australian technology company, Pronto Software, today releases the 2017 Technology Retail Review, providing insight into the
Australian retailers are facing complex challenges and operating environments, characterised by change and ongoing disruption. The entrance and influence of international brands and rapid digital technology advancements have created ongoing
Bricks-and-mortar retail stores can be vulnerable to all manner of security issues. Merchandise theft from both internal and external sources, full-scale robbery during or outside of opening hours and cash
Good Customer Service is essential to whether retail, hospitality or any service industry. Good customer service can be defined by the 5 “Ps”: Promptness Promises for delivery of products must
As the new generation increases their purchasing power, it’s crucial for retailers to understand their buying behaviours. Understanding Generation Z is crucial for any forward-thinking business – this generation is
What is Communication? Communication is defined as “the imparting or exchanging of information by speaking, writing, or using some other medium: “television is an effective means of communication.” Whilst you
Objectives into action Management by Objectives (MBO) is a system that seeks to align employees’ goals with the goals of the organisation. This ensures that everyone is clear about what