Training

Using Social Media Successfully

How can a brand and its positioning efforts take into account social media? The consumer driven face of the web is changing a lot of existing brand dynamics. Advertising is

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Daily Operations

Retailers need to pay specific attention the conduct of daily operations in their attempts to reduce the risk of theft and robbery. Addressing policies and procedures related to cash security

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Future Proofing Australian Retail Talent

Australian retailers are facing complex challenges and operating environments, characterised by change and ongoing disruption. The entrance and influence of international brands and rapid digital technology advancements have created ongoing

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Develop Store Security Procedures

Bricks-and-mortar retail stores can be vulnerable to all manner of security issues. Merchandise theft from both internal and external sources, full-scale robbery during or outside of opening hours and cash

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What is Good Customer Service?

Good Customer Service is essential to whether retail, hospitality or any service industry. Good customer service can be defined by the 5 “Ps”: Promptness Promises for delivery of products must

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Generation Z: the Powerful Influencers.

As the new generation increases their purchasing power, it’s crucial for retailers to understand their buying behaviours. Understanding Generation Z is crucial for any forward-thinking business – this generation is

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Communicating With Customers

What is Communication? Communication is defined as “the imparting or exchanging of information by speaking, writing, or using some other medium: “television is an effective means of communication.” Whilst you

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Launch Strategic Marketing Plan

Objectives into action Management by Objectives (MBO) is a system that seeks to align employees’ goals with the goals of the organisation. This ensures that everyone is clear about what

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