Special offers across thousands of retail stores to mark First Responders Day – 30 June

Australia’s retail community will acknowledge our frontline heroes tomorrow (Thursday June 30) with special offers to mark First Responders Day – an annual initiative from the Australian Retailers Association (ARA).

A full list of participating businesses is available here which includes major retailers across the categories of fashion and accessories, household and lifestyle, food and beverage and health and technology. Specific offers include 20% off at Cue, Camilla, Best & Less and Sussan, 25% off storewide at Supercheap Auto and 10% off in store at Betta, Furniture Zone and Designer Appliances. David Jones and Myer are also offering 10% off a range of in store purchases.

First Responders are advised to check with specific retailers on what offers are available. All they then have to do to access the offer is bring a photo ID which shows their work identity, or shop in their work uniform.

ARA CEO Paul Zahra said First Responders Day is in its third year, and once again, there’s been a great response from retailers with thousands of stores across the country making unique offers available.

“Our First Responders are always there in times of crisis, bravely keeping us safe and we owe them an enormous debt of gratitude. This is our small way of saying ‘thanks’ to those who work on the frontlines, responding to emergencies and keeping people safe after another year marred by natural disasters and the ongoing Covid health crisis,” Mr Zahra said.

“Whether it’s the emergency services personnel, alongside community members, helping to rescue those stranded by the floods in northern NSW, or the doctors and nurses working around the clock caring for patients in overcrowded hospital wards, our First Responders are always there.

“More than a hundred retailers, representing thousands of stores across the country, have signed up to the campaign this year. From homewares and electronics to fashion, food and beauty products- no matter what our First Responders are interested in, there’s sure to be an offer to match.”

Offers are available only to Australian-based First Responders. They include medical and health workers, including doctors, nurses and paramedics, as well as ambulance staff, police personnel, firefighters, defence and border force personnel, SES, lifesavers and quarantine workers. A full list of eligible First Responders can be found here.



Media Enquiries:

Dominic Cuschieri

M 0418 224 072

E dominic.cuschieri@retail.org.au  


About us: The Australian Retailers Association (ARA) is the oldest, largest and most diverse national retail body, representing a $360bn sector which employs 1.3 million Australians and is the largest private sector employer in the country. As Australia’s peak retail body, representing more than 100,000 retail shop fronts and online stores, the ARA informs, advocates, educates, protects and unifies our independent, national and international retail community. To learn more about ARA’s exclusive member benefits and more, visit retail.org.au



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