We welcome participation from all retailers across Australia, however please note that only ARA members will be profiled on the official campaign website and featured in any official campaign advertising or promotion.

Participating non-members may choose to advertise their involvement through their own marketing channels.

If you are not currently a member of the ARA, please contact us here.

First Responders Day takes place in retail stores for one day only on the last Thursday in June, this year being Thursday 30 June 2022.

This event encourages retailers large and small to combine their efforts and thank first responders for their courage, commitment and contribution to protecting our Australian community during time of crisis by offering a special discount to these workers at all participating Australian retailers.​

Our first responders are ordinary people with an extraordinary commitment to protecting and saving others. Some work in the field day-to-day, some follow the call-to-action to assist during times of crisis, the common thread is our first responders all selflessly dedicate their time and lives to protect and save others.

Thursday 30 June - the final Thursday in June. 

First Responders Day is an initiative of the Australian Retailers Association in partnership with its members and strategic partners.

For the purposes of this campaign, First Responders include:

•    Medical and healthcare workers: nurses, doctors, paramedics and ambulance/paramedic staff
•    Police personnel
•    Firefighters
•    Defence force personnel
•    Border force personnel
•    SES
•    CFA
•    Marine rescue teams
•    Lifesavers
•    Surgeons and hospital staff
•    Quarantine workers
 

By participating in this campaign, you must honour all offers to all categories of First Responders listed above.

The ARA is driving a national publicity campaign around the event through media, social media and direct communication channels. Participating stores are also encouraged to promote their offer via their advertising channels their website, social media and in-store to promote the day.

Participating ARA members will receive a digital advertising kit and you are encouraged to use your own promotional collateral and channels - website, social media and in-store to promote the day.

Retailers may choose to print the ARA promotional materials, however the ARA will not be providing printed materials.

#FirstRespondersDay

We are asking First Responders to bring a Photo ID which shows their work identity. Alternatively, they can shop in their work uniform. This will ensure your staff can adequately identify the customer’s eligibility.

First Responders Day takes place in retail stores for one day only on the last Thursday in June, this year being Thursday 30 June 2022.

This event encourages retailers large and small to combine their efforts and thank first responders for their courage, commitment and contribution to protecting our Australian community during time of crisis by offering a special discount to these workers at all participating Australian retailers.​

Our first responders are ordinary people with an extraordinary commitment to protecting and saving others. Some work in the field day-to-day, some follow the call-to-action to assist during times of crisis, the common thread is our first responders all selflessly dedicate their time and lives to protect and save others.

Thursday 30 June - the final Thursday in June. 

First Responders Day is an initiative of the Australian Retailers Association in partnership with its members and strategic partners.

For the purposes of this campaign, First Responders include:

•    Medical and healthcare workers: nurses, doctors, paramedics and ambulance/paramedic staff
•    Police personnel
•    Firefighters
•    Defence force personnel
•    Border force personnel
•    SES
•    CFA
•    Marine rescue teams
•    Lifesavers
•    Surgeons and hospital staff
•    Quarantine workers
 

By participating in this campaign, you must honour all offers to all categories of First Responders listed above.

Promotions are at the discretion of the individual retailer, however we have selected Thursday as timing given the late night shopping provisions in most areas. Some participants may wish to extend their offering over the weekend. Please contact the participating store to enquire.

Each participating store is offering a special promotion to First Responders on the day. These offers will vary from store to store. Please note we will publish the full list of offers on the campaign website 48 hours prior to the event day.

This is primarily an instore event to encourage our first responders to connect with the retail industry so we can say ‘Thank you” for your efforts in protecting our community. Unfortunately, there are no means to check First Responder identity online. Some retailers may choose to provide offers online, please check with the participating store for more details

There are social distancing measures in place within all stores already. We encourage everyone to abide by the existing rules. We have selected a day which has extended trading hours and the retail wide nature of this promotion should ensure there is adequate space and time for everyone to participate.

We are asking First Responders to bring a Photo ID which shows their work identity. Alternatively, they can shop in their work uniform. This will ensure your staff can adequately identify the customer’s eligibility.

Unfortunately, there are no means to check First Responder identity online so the retailer can decide to make this an in-store event only.

Not on this day - although some limits may be imposed by particular stores to reduce obvious hoarding.

This section of the ARA website is devoted to this event and contains further information. The ARA is not associated with any individual offers, so please contact the store directly for more information on a particular offer.