Strengthen your retail career with a retail mentor

“A mentor is someone who sees more talent and ability within you than you see in yourself and helps bring it out of you.” — Bob Proctor.

Mentoring is based on developing a reliable, positive, and supportive relationship that encourages people to develop to their fullest potential.

What makes a successful mentoring relationship is when a close relationship is developed that is built on openness and trust. Roles and responsibilities are clearly defined and agreed upon, and short and long-term goals are established. Success comes from open, supportive communication and a collaborative approach to solving problems.

The Retail Mentors is an influential retail industry network that is built on forming life-changing connections, sharing expertise, and providing the tools to empower all, to thrive within this dynamic industry.

To support those in retail to develop and achieve their personal and professional goals, The Retail Mentors offers a voluntary mentoring program.

In The Retail Mentors Voluntary Mentoring Program, you will have the opportunity to be mentored by a retail industry expert who has walked the path before you and is there to support and guide you to achieve your personal and professional goals.

Your mentor has volunteered their time to share their knowledge and experience and to be your guide as you navigate the next stage of your career.

This program is a life-changing experience for both the mentee and the mentor. It is about building connections, learning from someone who has trod the path before, and as a way for the mentor to give back as someone may have done for them throughout their career.

To find out more about the Voluntary Mentoring program, please see The Retail Mentors website


The Retail Mentors was founded by Sally Coates – a highly experience retail executive dedicated and focused on developing, guiding, and supporting the retail leaders and brands who are the future of retail.

Sally has held CEO roles in various SME’s leading these businesses through turnaround to growth, by focusing on developing, implementing, and embedding the transformation and innovative growth strategies needed to ensure these businesses have the foundations and plans in place to be poised for a long, sustainable and profitable future.

Sally has also led large merchandise teams for top performing ASX-listed companies including Woolworth’s Australia, Wesfarmers and David Jones, using her experience and skills to infuse the balance of strategy and creativity to drive growth and customer advocacy in $3+ billion businesses.


Sally’s retail career was determined at the age of 12, after a very long and fruitless shopping expedition with her mother. Left standing in the middle of the last store of the day, exhausted, frustrated, not to mention empty-handed, she turned to her mother and asked:

“Who chooses what goes into these stores”?

“A Fashion Buyer” she replied.

“Well…that’s what I am going to be when I leave school. I am sure I can a much better job than these people,” little Sally announced.

There in the middle of a store, at the age of 12, Sally made a decision, based on a moment of pure frustration. She wanted to have an influence on retail, and from there a retail career was born. A retail career that has now spanned three decades.



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