Here you will find a diverse range of consumer research insights that can deliver positive benefits to their business and the retail sector.
This content is developed by a team of leading researchers at Queensland University of Technology (QUT) and powered by the ARA Consumer Research Committee which is a unique strategic collaboration between the ARA and QUT. Together with some of our leading ARA members, we are helping fund and create the generation and publication of new research to inform Australia’s leading retailers.
To access the articles and summaries below you need to be an ARA member. If you are not a member, please contact the ARA membership team on 1300 368 041 (Option 2) or email firstname.lastname@example.org
Professor Gary Mortimer
Chair – ARA Consumer Research Advisory Committee
Dr Frank Mathmann
ARA Industry Research Advisor
Academic research can be challenging to read and comprehend. In conjunction with QUT, new academic studies are now being translated into ‘research summaries’, designed to offer members exclusive and easy access to the latest retail and consumer knowledge.
From priority services and exclusive offers, retailers use preferential treatment in promotions, to reward loyal customers and recover from service failure.
The AI revolution is already upon us, with digital assistants transforming the way we access information and personal robotics automating tasks long thought to be too complex for machines to handle
In retail, it is often much more difficult to attract new customers than it is to increase sales from existing ones
For many retailers, service robots are the new frontier in automation. Rather than being hidden away behind the scenes in assembly lines, warehouses and fulfilment centres, these service robots are on the frontline, directly interacting with customers and staff
One of the most critical measures for slowing the spread of COVID-19 is social distancing, interrupting the transmission of the virus through minimizing physical contact
The ongoing COVID-19 pandemic has had profound impacts on the business environment, not just the direct health impacts
Retailers across a variety of sectors offer hardship programs to assist consumers who are experiencing vulnerability
The ‘attractiveness’ of a store environment is a key strategic goal for retailers, creating positive shopping experiences and driving purchase behaviour.
With some 1.3 billion tonnes of food wasted globally each year, almost one third of all food produced
Smart retail technologies (SRT), such as nearfield communication, interactive displays, touch screens, and self-checkout systems
A simple smile, a warm welcome or a genuine empathic response can make all the difference to customer experience
From the buzz of a crowded restaurant to the anticipation of a packed queue
Inflation is a fact of life in retail, and marketers will often find it necessary to increase the unit price of a product
A panopticon is a conceptual prison, with a central tower at its heart. Prisoners would be unable to tell if they were being watched from the tower at any given moment
Online shopping has changed the relationship between consumers and brands. While in a typical bricks and mortar store the consumer is largely anonymous
A leaky boat turns into a table. An old mosquito net transforms into a laptop sleeve. An old t-shirt become a grocery bag
Early marketing strategy was dominated by a mass marketing paradigm, the goal was to create products and marketing campaigns with the broadest possible appeal to achieve efficiencies of scale
All consumers want to get the best deal possible, and in an age of fast comparison websites, online testimonials and coupon aggregates
In a free and open market economy, organisations depend on the actions of stakeholders to continue to do business.
In conjunction with QUT, a collection of the latest consumer and retail industry insights from leading Australian and international researchers are now offered in one convenient location for members.
Have you ever tried to do up a zip or button a shirt one-handed? Put on a pair of jeans while seated? Click here to read more
On the way home, you wander into the supermarket for a loaf of bread. But before you reach the bread aisle, you drop in your prescription at the supermarket pharmacy. Click here to read more