Bricks-and-Mortar

Embracing change with agile retailing

Every decision a retailer makes these days (whether it’s about price, product, placement or promotion) revolves around delivering the best possible customer experience to build and retain customer loyalty. The

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Leveling the playingfield

Data and analytics have long been an edge for online retailers over their bricks-and-mortar counter-parts. Shoppers have been astonishingly happy to part with data online if they get something valuable

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