first-responders-day
About
Register your Retail Offer
T&Cs
FAQs

Register your Business for 2024

Company Details

Accepted file types: eps, jpeg, jpg, ai, png, Max. file size: 256 MB.

Website

Please share a link to your website. Alternatively, if you are creating a dedicated landing page for this campaign, please share the URL with us here

Your Offer

Please provide us with the details of your offer. Please note that once submitted, the information you provide will be considered final and we will be unable to accept any changes to your offer. Thank you for your cooperation
Where will your offer be made available?(Required)
Are you a franchise?(Required)
If you are a franchisee, you must seek all required approvals required by your franchising agreement prior to participating in this offer, including all approvals required by your franchisor to upload your logo.
No of stores participating?(Required)

Proof of Eligibility – Blue Light Card

Blue Light Card(Required)
To simplify the ID verification process this year, the ARA has engaged Blue Light Card as our official first responder ID verification partner. Blue Light Card facilitate a simple way for retailers to offer exclusive discounts and free offers to first responders in-store and online. Their ID verification technology ensures only eligible first responders receive discounts. Each member receives a unique membership number and a digital Blue Light Card which is then provided to your store staff as proof of eligibility. Please register your interest in participating in First Responders Day and working with Blue Light Card to ensure only eligible first responders are rewarded. Their team will reach out to arrange a call to discuss options for integration and verification. There is no cost to retailers for this verification service.

Contact details

Main Contact Person Name:(Required)
Yes, I would want to participate in ARA's media campaign
Terms & Conditions(Required)

It is vital to continue to thank our first responders, who have steered us through a global pandemic and unprecedented natural disasters in recent years. First Responders are grappling with ‘perma-crisis’ environment and we owe an enormous debt of gratitude to our first responders for making that possible.

- Paul Zahra, Australian Retailers Association,
Chief Executive Officer

Contact Us

Do you have a query? Contact our team at frd@retail.org.au

For media enquiries and interview opportunities, please contact the ARA media team: media@retail.org.au