Episode 10: Erica Berchtold

Blazing our own trail

In the last episode of Season 1 of Retail Therapy Paul Zahra speaks with Erica Berchtold, CEO of THE ICONIC. 

THE ICONIC is part of Global Fashion Group, one of the world’s largest fashion retail businesses, connecting over 10,000 global and local fashion brands to a market of more than one billion customers. 

THE ICONIC has seen huge success since its inception in 2011 and with Erica now at the helm, the brand continues to evolve and transform to serve customers and partner brands in incredibly innovative ways. Her insights into leadership, digital innovation and utilising customer data are essential listening for any retail leader, innovator or business owners.  

In this episode of Retail Therapy, Paul and Erica discuss: 

  • Integrating bricks and mortar with online retailing 

  • Being a data driven business  

  • The journey to becoming a CEO 

  • How we’re all buying trackies, ugg boots and sexual wellness products 

  • Sustainability progress in the retail industry  

  • Advice for women in the industry  

  • What keeps Erica up at night  

Season 1: Trailer

Welcome to Retail Therapy – a podcast proudly brought to you by American Express. Each episode we’ll be chatting to a leader in Australia’s retail industry, including the CEOs of some of Australia’s biggest retailers. We’ll be finding out what makes them tick… What defines their leadership style… And how they got to the top of their game.

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Episode 1: Nicole Sheffield

What do canoes, boxes of wine and air-fryers all have in common? They are just some of the items Australia Post delivered, or sold, to Australians during lockdown. This first episode of Retail Therapy features a fantastic conversation with Nicole Sheffield, Executive General Manager, Community and Consumer at Australia Post.

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Episode 2: Sarah Hunter

In this episode of Retail Therapy, we speak with Sarah Hunter, the Managing Director of Officeworks – the go-to retailer for so many of us when it comes to office supplies, tech equipment and for families when it’s time for back to school.

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