Bricks-and-Mortar

The power of personalisation

The power of personalisation When it comes to retail, personalisation is the name of the game. Here’s the thing: humans are hard-wired to crave acknowledgement and recognition, and it makes

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Are you connected?

When discussing customer satisfaction, our attention is often drawn towards shopfloor elements such as visual merchandising, product ranging, seasonal promotions, and frontline staff performance. In fact, there are many ways

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The importance of small pretty things

Booking a hotel room throws up many different variables. I find it very difficult. Especially when you have never visited a holiday destination before. Recommendations from friends and using online

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21st century customer engagement

Would you text a customer service desk? How do you choose between direct mail, email, and multiple social media platforms? Email is still the most commonplace method to connect with

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