In this next episode of Retail Therapy, we’re chatting about tech and innovation with Erica Berchtold, CEO of THE ICONIC.
THE ICONIC is one of the most successful online marketplaces in the country. The company is part of Global Fashion Group which is the leading fashion and lifestyle destination in many markets around the world.
THE ICONIC launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations with over 1500 brands and 165,000 items. Incredibly, THE ICONIC’s Sydney-based Fulfilment Centre spans a 28,000 sqm footprint with 46,000 sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere. Erica Berchtold has led the business since 2019 and has seen many achievements since that time.
In this episode, Erica and ARA CEO Paul Zahra discuss:
- What goes on behind the scenes in THE ICONIC’s tech and digital strategy
- The workplace skills of the future
- The importance of agility
- Using tech to support re-commerce
- Delivering hyper-personalisation